Creating an App to make Open Data useful

After a class about Open Data and how we can use it, our professor told us to think of a project such as a website, a data visualization (infographics) or an app that would make data more useful and friendly.

My idea was to create this app in which you could search the product you're buying or the service you're hiring and see how many complaints about this product or service were registered on the Brazilian consumer protection organisation, named Procon. I obviously picked the Brazilian example because I'm from Brazil, but this could be adapted to any country with a system that registers this kind of complaint.

Here's a quick pitch on my idea. Sorry for the gaps and the pronunciation mistakes, I was a little sick when I recorded it.

So, would you download this app? Tell me how could it be improved! 

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Working with a Business Model Canvas

I had never tried to work with a business model canvas before today and I must confess that's not a simple task if you're not used to business jargon and concepts. That said, I have found this short video that makes it easier to understand the process:

After researching the terms and getting familiar with them, things start to flow, and the Business Canvas Model starts to make it's magic: questions pop up in your head and your enterprise idea starts to clarify, show it's difficulties and it's weak points, as well as it's strengths. Well, I'm still trying to figure the canvas out and to fill the blanks with my InstaMarathon data, but that's what I've got so far:

So, what do you think of it? Any suggestion on how should I look for sponsors, what kind of sponsor should I aim for?

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Starting a blog...

I was really glad when it was suggested in our first lecture that we started a blog to post our tasks, videos and stuff during our MA Social Media course. I had already been thinking of starting a blog for that matter anyway, so... Welcome to We master it!

And, as it is my first post on the new blog, I'll share something I find really cool. This video was produced a few months ago by Box 1824, a brazilian company specialized in innovation, consumer and culture research. It is about how working relations have changed along the decades, what are this relations like in the present and what they'll be like in the future. Enjoy it!

So, are you a millennial? Do you love what you're doing right now? I do! =)

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